mima: a Dutch Design brand
A minimalist, experimental, innovative and quirky approach to product design; refers to the aesthetic common to designers in The Netherlands.
The term Dutch Design is often used to describe various high end nursery product companies. And it is no coincidence. Many Dutch companies and brands achieve great heights thanks to the fact that design has become an integral part of product development in the Netherlands. Designers are regularly involved in the earliest phases of innovative processes and product development, especially in the pushchair business.
mima is Dutch Design through and through, but with an added extra; Italian flair and style. Dutch designer Davy Kho met wife and Head of Marketing Yolanda while studying and working in Milan, the fashion capital of the world. The mima brand therefore revels in the fusion of celebrated Dutch Design with a hint of notorious Italian chic, as well as influences from their round-the-world travels.
Innovation also plays a huge role within mima products, an example of which is the “carrycot inside” – a unique system which converts the seat unit into a carrycot and vice versa in mere seconds. Further innovation comes from the use of cutting edge material EVA which covers the seat pod, basket lids and canopy. This lightweight, wipe-clean surface truly adds practicality and style. And not forgetting the new 2-in-1 product moon which converts from a highchair into a junior chair by simply removing one piece of the seat unit.
Curious, emotional and distinctive…
Unusual shapes, smart ideas and innovative materials mixed with the unique approach of designer Davy Kho, means that a mima product offers the whole package.